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Great thoughts!

Simplicity really does matter.

I believe Mr. Collins calls it the Hedgehog concept.

blair farley

we have been going over Made to Stick as a staff here at Mariners... we are beginning to embrace the notion that clarity + simplicity = maximum impact. this is leading us to begin the process of asking what should we not be doing... but this is a VERY painful question in the church world I think.

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