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I write not for the greater good; not to better myself, but because there are so many things that keep me up at night. -Chris Baldwin


Dawn Nicole Baldwin speaks on strategic branding at conferences nationwide, guest lectured on marketing strategy at the Graduate School of Business at the University of Chicago, which is rated as one of the top ten MBA business schools in the world, and is considered one of the leading experts on branding and marketing for nonprofits and ministries.

One of the flagship members of Outreach Magazine's judging panel of America's Most Innovative Churches, Dawn frequently contributes to today's leading edge thinking of integrating Christianity and culture.

Her experience base includes the successful leadership of three entrepreneurial firms she founded, consulting interactions with hundreds of individual leaders and organizations, and staff marketing leadership experience with larger organizations such as Willow Creek Community Church and Big Idea Productions (creators of VeggieTales).

Dawn has strong task-oriented team leadership skills but also a heart-felt desire to empower people by blending training and mentoring opportunities into every assignment. A prolific networker and entrepreneur, Dawn enables clients to ‘do it themselves’ through an inclusive and collaborative strategy of aligning partners with expert practitioners who are intent on making a difference.


Passion for learning, stretching imaginations & making a difference. Currently focused on helping churches reach people more effectively as founder & lead strategist of AspireOne and as a senior partner with Jarbyco.