...but probably not in the way you think.
I read a compelling post by Seth Godin this morning that takes a deeper look at judgments vs. belief systems, and the importance of knowing the difference if you want to change someone's point of view.
This phrase in particular just jumped off the page at me:
"...Marketers are charged with changing what people believe"
Puts an interesting twist on breaking down barriers, reinventing perceptions of how church "should" be and changing not only what people believe about themselves but Christ to facilitate a connection with Him.
**Bonus** The post immediately above [Seth again, I know] is an interesting read on making a last(ing) impression. With all of the emphasis we put in getting it right when people walk in our doors, how much do we do when they leave? Things that make ya go hmm...