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Comments

Dana Twichell

Great post; a lot to think about. I think your initial judgment represents a lot of people, the rest of whom may be less open-minded. It seems like Starbucks missed a marketing opportunity to walk the audience through your exact discovery- "extending a lifestyle habit to be more travel-friendly". Even a different name, like "Pocket Barista" could have conveyed that idea. I think a new & different product can be enveloped by an excited fan base if a company translates the "fan reasoning".

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