But just because we can do something, should we?
One of the key issues I run into when working with clients is the challenge of focus. Sure you may be able to execute a fantastic youth program, red-headed quilters' group or coffee bar. It might be making an impact and even change some people's lives.
But if it splinters the core of your unique positioning, you'll dilute the essence of who you are in the long run.
When times get tough, it can be tempting to start grasping at straws that reach outside your sweet spot.
Starbucks used to have one of the strongest brand positions on the block. But unfortunately a series of eclectic choices have left people wondering who they really are anymore.
If you don't understand an organization's identity, it's hard to apply their value proposition to your own needs.
How often do we do this in the ministry space?