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Comments

Jenni Catron

Just found your blog through Triiibes... looking forward to following you. I think we share a lot of similar interests.

Jenni Catron

Just found your blog through Triiibes... looking forward to following you. I think we share a lot of similar interests.

Andrew Weaver

Excellent thoughts. The Sears-MTV combo is just humorous to me.

Just because it's cool and available does not mean you should pursue it. You run the risk of adding confusion to your brand.

Cavett Binion

The last sentence in this post about MTV aligning with Sears ... it’s pretty much true. Kind of agonizingly true, the more I think of how MTV will inevitably lose more than they gain and how Sears will consume fruitless energy both trying to embrace and then distance themselves once MTV ... oh, sorry - just realized that I'm writing about a multi-site church experience that featured a naive attempt at aligning a downtown, established church (reliability of a Kenmore) and a second campus striving to be culturally relevant and missional (confidence of Exzibit, wisdom of Carson Daly). Is the union possible? Sure, but I'd rather have diet Coke and Mentos collide in my lunchbox. Lots of fizz, a burst of sugary bliss, followed by a huge mess to clean up - only soda and candy won't set you back the capital, and people aren't asked to be who they aren't.

I will add, respectfully, the major difference here is that everybody, even Sears people, know that Sears is sucking wind.

Kirk Longhofer

"I recently read Sears is teaming up with MTV to attract teens. Will this make MTV more or less cool?"

Not sure what it will do to MTV... but I do know that it won't make Sears cool. Frankly, they shouldn't try.

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