Lately, it's been crunch time for me... literally. When I have a ton of deliverables I'm
stressing about working on it helps to have hard candy to gnaw on. Today was of the chocolate persuasion & a kind soul gifted me with some peanut M&M's, which usually I love.
Although it seems these particular M&M's were Indiana Jones-themed in some pretty horrific colors of baby poop, dark brown, and a few accent red & yellows. Who wants baby poop and dark brown M&M's? I mean, a few browns mixed in with bright bold orange, green, red & blues is okay. But this is going too far. I'm a visual person. Part of the fun of eating this particular bent of chocolately goodness is the happy colors.
Someone in product development needed to pull aside the brand manager and say, "Psst--Seriously? Do these look yummy to you?"
Some brands are just not meant to be extended into some channels. I recently read Sears is teaming up with MTV to attract teens. Will this make MTV more or less cool?
Likewise, who you align with also needs to be a fit. If it's not enhancing your core, don't do it just because it's possible.