Milan Ford at Streaming Faith gave me a heads up this morning about an interview he's posting tomorrow with Seth Godin regarding his latest book, Meatball Sundaes & how it applies to ministry. Great stuff. Highly recommend checking it out.
And when you snag a copy of the book, there's a [can you believe **free?**?] conference call discussing these principles next Wednesday, 4/9. There's lives at stake, people! We can't afford to miss out on this kind of learning :)
Coincidental side note:: I had a call w/Seth myself this morning about the book concept I'm working on, which brought it to another level entirely...very, very stoked about this.