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Is This the Question?

Sometimes it seems organizations spend so much time thinking about who they are when we really need to be asking who they're not. What are the things we're NOT going to do. What are the things that keep us focused on what we're truly good at.

To be and not to be...

Posted at 11:02 AM in Quickies |

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Comments

ted

Great thoughts!

Simplicity really does matter.

I believe Mr. Collins calls it the Hedgehog concept.

Posted by: ted | April 21, 2008 at 12:09 PM

blair farley

we have been going over Made to Stick as a staff here at Mariners... we are beginning to embrace the notion that clarity + simplicity = maximum impact. this is leading us to begin the process of asking what should we not be doing... but this is a VERY painful question in the church world I think.

Posted by: blair farley | April 11, 2008 at 11:08 AM

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