Okay, we've all heard it before. It pays to be nice. And apparently when it's intentional--with a pay it forward mindset--it can really make a difference.
I just read an article in the Mining Gazette [yes, you got the name right] about a town in Michigan that decided the best way to increase tourism was with positive word of mouth buzz.
And what they did was just simple stuff. Having extra maps of the area in their cars, helping stranded motorists, offering suggestions of where to get the best pasty. [I have no idea what that is, but imagine it's important to know where the good ones are] I'd imagine folks were so amazed the locals would go out of their way to help an "outsider," they told all their friends.
This got me thinking. How often are we intentional about this in ministry?
In the article, it wasn't just the town council/Chamber of Commerce/mayor who was responsible for this. Everyone pitches in and it doesn't take a huge marketing budget to pull off. I've read statsics somewhere [don't look for a link for this] that studies show it takes 30 days to form a habit. So, this isn't a marketing initiative, but a way of life for these folks.
Makes ya wonder if a little area in the upper peninsula of Michigan can do it, what would the possibilities be for ministries?